Generative AI

We support companies of all sizes and industries in effectively integrating generative artificial intelligence into their value-creating workflows. In times of increasing cost pressure, AI can be a powerful leverage to support successful transformations. Our team works at eye level and supports your organisation in paving the way for innovation in the AI era, securing long-term competitive advantages.

Our Services: 
Generative AI

Even though GenAI is being adopted faster than any previous technology, within organisations this is often not taking place in the most structured or systematic way. The pace of GenAI can feel overwhelming. Every day brings something new, making it hard to know what to focus on and where to start. That's where we come in.
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We help organisations to embrace and leverage GenAI. We work with you to define what it means holistically for your company, teams and products – and we deliver practical solutions that move your business forward. This might start with some Basecamp AI training, an AI Hackathon, workflow redesign, or a programme to get all employees inspired and upskilled.

GenAI Strategy

Our strategic approach is to identify where you are now, where you want to be, what's in your way, and the next best steps to take right now.
We use our 'AI maturity model' to define the ideal target structure for your GenAI organisation, and help plan your strategic journey. The way we work is always highly collaborative and adaptive. We consider the big picture alongside practical implications – and if needed we can support you with implementation every step of the way.

GenAI Workflow redesign

One of the biggest shifts that GenAI has opened up is the ability to completely reconfigure team and individual workflows.
Many tasks that used to require highly complex work or the involvement of multiple Subject Matter Experts can now be supported and accelerated by GenAI. From developing new concepts at lightning speed, to running focus groups with 'synthetic customers', dramatic improvements are available across many workflows.
We support the entire process, from mapping the status quo to measuring the impact of the new solution.

GenAI Enablement & Training

GenAI can enhance the quality, speed and efficiency of a diverse set of organisational roles.
But for many employees, knowing how to get what you need from AI tools isn't instinctive or obvious. That's why we've developed a range of enablement and training solutions to give employees the trust, confidence and skills to master GenAI – stay on top of it – and transform their productivity and ROI.
Our solutions include 'AI Basecamp Training', Team Hackathons and Individual Coaching – with many formats available offline and online.

GenAI Internal Adoption & Communication

Some organisations have already invested in GenAI, but then find their progress is stalling, because there's no employee buy-in or co-ordinated rollout programme.
AI ·EMBRACE· is a modular four-phase programme that helps organisations prepare for, brand, roll-out and successfully integrate GenAI across the organisation. It's a holistic approach that addresses the often overlooked emotional factors that affect employees, while also offering communication strategy, technical training and success-measuring tools.

Our references

Our customers' view of what we do and the way we work. We will be happy to put you in touch with our references for an exchange of experience.

Working together as equals.

Pragmatic, agile and competent - this is how 55BirchStreet, together with their partner network, helped us take our first steps into uncharted digital territory.
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As a result, we managed the MVP go-live of our online customer portal after only 3 months. Additionally, we got numerous ideas and innovative approaches to successfully drive our digital transformation.

Thank you 55BirchStreet!

PEER OTTEN
Member of the Executive Board AURETAS family trust GmbH

You have moved the entire company forward.

Competent, committed, caring: that's what comes to mind when I think of you! As someone who was not directly involved in the process mapping, I had the chance to see the strong development that took place in the project and the positive ripple effect it had. The culture of trust you established in the project alone has changed a lot in the way we work together across the company.
People who had nothing to do with each other started talking to each other because of you and realised how much they actually have to do with each other. You encouraged us to systematically think about how we currently work and how we want to work in the future – each and every one of us and as Otto Wulff.

You didn't just work through them, but you were committed and wanted to get the best out of us. You managed that – with a very warm and personal way of moderating and interacting. But as I said: It wasn't just nice, we also got a lot done together.

I hope it works out again for the next projects!

SÖNKE WAGENER
Former CEO
OTTO WULFF Bauunternehmung GmbH

We have achieved, learnt and also laughed a lot with you.

Thank you for your patient support at every stage of the process. I hope to see you live and in colour again soon!

ANNE MOROTINI
Senior Site Engineer
OTTO WULFF Bauunternehmung GmbH

Strong together: You have paved the way for our transformation!

As the divisional manager responsible for the Technical Products & Sourcing (formerly Quality Development) department at bonprix, I brought the 55BirchStreet team on board as part of the digital transformation of our global technical product development. In addition to designing future collaboration processes, 55BirchStreet played a leading role in helping us develop a new, more efficient organisational structure, and in doing so optimised the division of labor with the internationally involved sister organisation of the Otto Group. Based on an as-is assessment, the desirable target state was designed and the transition process was developed and implemented – on time and on budget.

You provided structure, clarity and commitment, and advanced the topics with your holistic approach and implementation strength. Your strong identification with the project and tireless commitment ensured that contributors and stakeholders alike had great confidence in our joint work. Your approachability, along with your professional expertise in project and change management, was the key to our success. Thank you for accompanying us on our journey towards an international fit in digital quality development.

STEFANIE SUMFLETH
Vice President Corporate Responsibility, Technical Product & Sourcing
bonprix Handelsgesellschaft

The switch to standard, but without standard consultants!

In my previous role as Director of Operational Excellence Europe, we initially aimed to introduce a standardised project management toolbox to better structure our projects. However, working with 55 made it clear that we needed to take a more comprehensive approach to achieve real added value. Ultimately, we worked together to standardise the company's entire project management methodology, including processes, roles and project documentation, as well as the Europe-wide implementation of PPM software.

In their role as project managers, 55 not only proved that they are able to manage a high level of complexity and lead interdisciplinary teams with a little humor, but they also supported with their expertise and showed how a project can be successful through a targeted change and communication strategy.

MARCEL GARTNER
Former Director of Operational Excellence Europe at an industrial company. Current Plant Manager at a global company for the production of metal powders

It was the right decision to choose you

What was I looking for when I came across 55BirchStreet? I wanted to complement our own expertise with an external perspective and implementation power in the professional and organisational transformation of my division.

In addition to professional sparring at eye level on strategic issues and operational project management, I needed powerful support that was not afraid to implement pretty chart decks in an operationally effective way. And for the success of the collaboration and ultimately the project, it was also important to me that the mindset was right. That is, the external support should feel like temporary colleagues who, in addition to valuable expertise, bring a high level of emotional intelligence to the table.

From a professional point of view, you left no doubt even during the coordination of your potential assignment. And with your understanding of people and your critical yet constructive and at the same time humorous manner, you are always able to fit into my organisation while still acting in a highly professional manner. The added value you bring, both professionally and personally, was and is extremely high. I look forward to continuing our successful and valuable collaboration!

DOMENIC POETA
Vice President Customer Care Management
bonprix Handelsgesellschaft

Want to find out more?
Talk to Mike.

Mike Betts

+49 1515 8881493
mike.betts@55birchstreet.com

Now that's what I call real cooperation!

Anne, Martin and Ben accompanied us from the beginning of the company-wide SAP implementation and made the project a success. Whether as a project manager, risk manager, PMO or test manager - with their professional competence, their hands-on mentality and their interpersonal skills, they have kept the project team on track with us for years.

They gave us time for the relevant topics and were always at our side as a strategic sparring partner, even in critical project decisions.

Great team! Good job, well done!

KATRIN BEHRENS
former Head of IT & Controlling
bonprix Handelsgesellschaft

The exchange with them is simply fun because they are who they are!

I got to know 55BirchStreet through an ongoing series of exchanges on the topic of the present and future of project management: ‘Are projects dying like dinosaurs?’ In my role as IT project manager at HAMBURG WASSER, I was able to experience the project management expertise of Lena and Anne in particular, along with other in-house project managers from Beiersdorf, Union Investment and Reemtsma. They brought commitment and structure to our workshops and provided content-related impulses that allowed us to take on new perspectives together and develop suitable approaches for action. And the best side effect: interacting with them is fun because they are just the way they are.

SANDRA BUSCH
Project and Product Manager in the Digital Information Management Division
HAMBURG WASSER

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