A Destination Management Organization faced the challenge of developing new business models to secure sales and increase contribution margins. Using generative AI, we designed and managed a comprehensive innovation process that minimized time and cost requirements while delivering validated, actionable strategies.
The client needed to expand their product portfolio and define innovative business models to stabilize and increase self-financing shares. Addressing this challenge required combining creative ideation, rigorous validation, and strategic alignment with market trends.
We designed and managed a comprehensive innovation process with a special focus on integrating generative AI to minimise time and cost requirements:
Our contributions to the project delivered tangible value across multiple dimensions:
