Overview
- Medium-sized company in the pet supplies industry
- Number of employees: approx. 16,000
- Project duration: 2.5 years, from January 2020 to July 2022
- Core team: 15 people directly managed, plus 30 additional experts and interfaces, including the franchise partners
- Affected parties: Entire organisation including franchise partners
The challenge
The company was faced with the challenge of redesigning its brand both internally and externally and establishing a consistent, modern branding on an international level. This required careful planning and implementation to ensure that the new rebranding was positively received and effectively integrated by both employees and franchise partners.
Our approach
Our team took over the management and control of the project and accompanied the entire change process in order to successfully implement the new branding:
- Project management: Taking over the complete management and control of the rebranding project.
- Change management: Supporting the entire change process to ensure acceptance and integration of the new branding.
- International coordination: Ensuring the consistency and effectiveness of the rebranding across all international markets.
Our added value
The implementation of the project led to a successful introduction of the new, modern branding:
- Modern branding: Establishment of a new, modern brand image that strengthens the company's positioning in the market.
- International acceptance: Positive reception and implementation of the new branding throughout the entire organisation, including the franchise partners.
- Uniform corporate identity: Development of a uniform corporate identity that clearly and consistently represents the company both internally and externally.
