Reorganisation of teams and process structures in the fashion industry

Reorganisation of team and process structures through gradual conversion to 3D product development.

Overview

  • Medium-sized company in the fashion industry
  • Number of employees: approx. 2,500 international
  • Department: Product Management
  • Project duration: 1.5 years, from April 2022 to October 2023
  • Core team: 10 people directly managed, plus 35 additional experts and interfaces
  • Affected: More than 100 people internationally

The challenge

The company was faced with the challenge of comprehensively reorganising its team and process structures in order to switch from traditional and 2D-based processes to 3D product development. This transformation required not only technical adjustments, but also far-reaching organisational changes in order to effectively integrate and use the new technologies.

Our approach

Our team took on a central role in this transformation process, with the following responsibilities and activities:

  • Project lead and change agent: We led the project and acted as change agents to promote the acceptance and implementation of the new structures.
  • Project Management Office (PMO): Establishment and management of the PMO to coordinate and monitor all project activities.
  • Communication concept: Development and implementation of a comprehensive communication concept to inform all stakeholders about the progress and benefits of the changeover.
  • Change script: Creation of a detailed change script that included the as-is analysis, target concept as well as the methodology and procedure.
  • Mapping & matching: Implementation of Mapping & Matching for the optimal adaptation of the new processes to the existing structures and thus the optimal assignment of the new processes with new roles and responsibilities.
  • KPI-set: Development and implementation of a KPI set to measure and monitor progress and success during the transformation.

Our added value

The implementation of the project led to significant and sustainable changes in the company:

  • New organisational design: Introduction of a new organisational design that integrates analog, 2D and 3D technologies for product development.
  • Implementation support: Continuous implementation support through to the transition phase to ensure a smooth changeover.
  • International reach: More than 100 people worldwide were affected by the changes, involving the core team of 10 people and a further 35 specialists and interfaces.

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